The MPTV Friends, Inc. has been raising funds for quality public television programs in southeastern Wisconsin for 39 years. Our partners in this enterprise are individuals-just like you-who support their favorite programs through a membership with the Friends; corporations and foundations that underwrite programming costs; special events that connect us with our communities; the Great TV Auction-the first home shopping network; and thousands of volunteers who help the Friends in a variety of ways.

As you navigate this site for additional information about the Friends, remember that each individual's support of the Friends does make a difference in the programs we all enjoy on Milwaukee Public Television.

Our History
In 1967, the Channel 10/36 Friends, Inc. was organized to serve as the fundraising and volunteer arm of the public television stations, Channels 10 and 36. The Friends' first undertaking was to plan and execute the first televised auction, which raised $67,000. Since that time, activities of the Friends staff and volunteers have expanded to include membership solicitation, program underwriting, special events and use of volunteers in outreach programs.

Our Mission
The purpose of the MPTV Friends, Inc. is to promote quality public television serving the needs of a broad cross section of the community in southeastern Wisconsin.